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	<title>Comments on: More on the Monster vs. Rock Art Brewery Battle</title>
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	<link>http://www.yearlylesson.com/2009/year-of-beer/beer-news/more-on-the-monster-vs-rock-art-brewery-battle/</link>
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		<title>By: josh</title>
		<link>http://www.yearlylesson.com/2009/year-of-beer/beer-news/more-on-the-monster-vs-rock-art-brewery-battle/comment-page-1/#comment-258</link>
		<dc:creator>josh</dc:creator>
		<pubDate>Sat, 01 May 2010 03:53:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.yearlylesson.com/?p=292#comment-258</guid>
		<description>Bob - don&#039;t be a d-bag. This guy is getting hosed for no verifiable reason. Even if Monster does extend itself into the alcohol arena, RAB is not going to be taking up ANY market share. Thing of the difference in consumers that would buy a VT craft beer and douche-y energy/alchohol drink.</description>
		<content:encoded><![CDATA[<p>Bob &#8211; don&#8217;t be a d-bag. This guy is getting hosed for no verifiable reason. Even if Monster does extend itself into the alcohol arena, RAB is not going to be taking up ANY market share. Thing of the difference in consumers that would buy a VT craft beer and douche-y energy/alchohol drink.</p>
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		<title>By: Brian</title>
		<link>http://www.yearlylesson.com/2009/year-of-beer/beer-news/more-on-the-monster-vs-rock-art-brewery-battle/comment-page-1/#comment-184</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Mon, 08 Feb 2010 14:22:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.yearlylesson.com/?p=292#comment-184</guid>
		<description>Why should he have to?  It was a baseless claim.  It was his 10th anniversary beer but that doesn&#039;t mean he only made it for his 10th anniversary, it&#039;s a beer that they are continuing to make today.  It&#039;s not cheap to come up with a name, design a label, get it approved by the regulators, print them up and then market that new beer.  Why should he have to change just because a company with more money tells him to when there was clearly no violation of the trademark?  Lastly, he is a business owner, what is wrong with making money off of publicity?</description>
		<content:encoded><![CDATA[<p>Why should he have to?  It was a baseless claim.  It was his 10th anniversary beer but that doesn&#8217;t mean he only made it for his 10th anniversary, it&#8217;s a beer that they are continuing to make today.  It&#8217;s not cheap to come up with a name, design a label, get it approved by the regulators, print them up and then market that new beer.  Why should he have to change just because a company with more money tells him to when there was clearly no violation of the trademark?  Lastly, he is a business owner, what is wrong with making money off of publicity?</p>
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		<title>By: Bob</title>
		<link>http://www.yearlylesson.com/2009/year-of-beer/beer-news/more-on-the-monster-vs-rock-art-brewery-battle/comment-page-1/#comment-183</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Sun, 07 Feb 2010 23:06:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.yearlylesson.com/?p=292#comment-183</guid>
		<description>Why doesn&#039;t the guy just change the name of his beer? Why would he waste his money fighting this, when he has just stated that this is a 10th anniversary beer? He wants to make money off of this publicity.</description>
		<content:encoded><![CDATA[<p>Why doesn&#8217;t the guy just change the name of his beer? Why would he waste his money fighting this, when he has just stated that this is a 10th anniversary beer? He wants to make money off of this publicity.</p>
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		<title>By: Brian</title>
		<link>http://www.yearlylesson.com/2009/year-of-beer/beer-news/more-on-the-monster-vs-rock-art-brewery-battle/comment-page-1/#comment-76</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Fri, 16 Oct 2009 20:30:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.yearlylesson.com/?p=292#comment-76</guid>
		<description>Yeah, it&#039;s amazing how quickly this has spread through Twitter and the Blogosphere</description>
		<content:encoded><![CDATA[<p>Yeah, it&#8217;s amazing how quickly this has spread through Twitter and the Blogosphere</p>
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		<title>By: Scott-TheBrewClub</title>
		<link>http://www.yearlylesson.com/2009/year-of-beer/beer-news/more-on-the-monster-vs-rock-art-brewery-battle/comment-page-1/#comment-75</link>
		<dc:creator>Scott-TheBrewClub</dc:creator>
		<pubDate>Fri, 16 Oct 2009 20:25:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.yearlylesson.com/?p=292#comment-75</guid>
		<description>Nice write up.  I agree its ridiculous that this is happening.  Interesting to see if social media has an impact or not in the outcome.</description>
		<content:encoded><![CDATA[<p>Nice write up.  I agree its ridiculous that this is happening.  Interesting to see if social media has an impact or not in the outcome.</p>
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		<title>By: BOYCOTT MONSTER ENERGY &#171; SUPPORT ROCK ART BREWERY SAVE VERMONSTER</title>
		<link>http://www.yearlylesson.com/2009/year-of-beer/beer-news/more-on-the-monster-vs-rock-art-brewery-battle/comment-page-1/#comment-74</link>
		<dc:creator>BOYCOTT MONSTER ENERGY &#171; SUPPORT ROCK ART BREWERY SAVE VERMONSTER</dc:creator>
		<pubDate>Fri, 16 Oct 2009 20:23:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.yearlylesson.com/?p=292#comment-74</guid>
		<description>[...] YEARLY LESSON &#8211; &#8220;More on the Monster V. Rock Art Brewery Battle&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] YEARLY LESSON &#8211; &#8220;More on the Monster V. Rock Art Brewery Battle&#8221; [...]</p>
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